Vital / Press kit
Press kit
Text, facts, logos, colors and screens
Everything here is free to use when you write about Vital. Press questions go to press@vitalmacro.com.
Boilerplate
Short
Vital is a food, workout and screen time tracker for Android. Its barcode scanner shows where each number came from and flags ones that do not add up.
Medium
Vital is a food, workout and screen time tracker for Android, with an iPhone version planned. Scan a barcode and it shows where the numbers came from, and flags calories that do not match the macros before you log them. It logs lifts with personal records, a plate calculator and a muscle map. The core app is free, with no ads.
Long
Vital is a food, workout and screen time tracker for Android, with an iPhone version planned. Its barcode scanner shows where each number came from (USDA FoodData Central or Open Food Facts) and flags entries whose calories do not match the protein, fat and carbs, so people can fix them before logging. It logs lifts with personal records, a plate calculator and a suggestion for the next session, and it has recipes, a weekly meal plan, a shopping list and a weekly recap. The core app is free, with an optional Premium plan. Vital has no ads and does not sell health data. It has no built-in AI: users can add their own AI key, or connect Claude or ChatGPT to their own log with a read-only access token.
Fact sheet
| Name | Vital |
| What it is | A food, workout and screen time tracker |
| Platforms | Android first, in closed beta and not yet on Google Play. iPhone planned, with no date. |
| Price | Free core app. Optional Premium plan. Prices are not final. |
| Minimum age | 16, per the Terms of Service |
| Data sources | USDA FoodData Central (public domain) and Open Food Facts (ODbL) |
| AI | None built in. Optional: the user's own AI key, or Claude or ChatGPT connected with a read-only access token (connecting is a Premium feature). Not affiliated with Anthropic or OpenAI. |
| Privacy | No ads. Health data is not sold or used for advertising. Export and delete in the app. The AI key and AI chats stay on the phone. |
| Built by | Oliver Straus, independently (about) |
| Press contact | press@vitalmacro.com |
| Website | vitalmacro.com |
The founder
Vital is built independently by Oliver Straus, who wanted one app for food and lifting that shows where its numbers come from. He builds it with AI coding tools, decides what goes in and tests it. Interviews and questions go through press@vitalmacro.com. There is no photo in this kit, and no personal details beyond his name.
Please describe it accurately
- Say "food, workout and screen time tracker" and "free core app".
- Say "Android first" until it is in more places than that.
- Please do not describe Vital as medical, clinically validated or the most accurate, and do not say it has built-in AI. It is none of those and has none.
- Please do not link a store page until the real Google Play listing exists.
Logos
Use them as they are. Do not recolor, stretch, rotate or add effects, and leave empty space around them about the width of the heartbeat peak.
Colors
These are the app's own colors in its dark theme. The light theme uses deeper versions of the same hues so text stays readable on white.
Black#000000, site sections
Page#121212, app dark
Card#1C1C1E
Off-white#F4F4F6, app light
Calories blue#5B8DEF (light: #2A62CC)
Protein orange#F0975A (light: #B85514)
Fat yellow#F0CC5C (light: #936F00)
Carbs green#5FC786 (light: #217A45)
Type is the system font of each phone (Roboto on Android, San Francisco on iPhone), with heavy weights for headlines.
Screenshots
Real screens from the Vital app, filled with sample data (a made-up account, made-up meals and lifts). Full size, as JPEG, free to use. If you need other screens or a build to try, write to press@vitalmacro.com.
Trademarks
Vital is not made, endorsed or sponsored by Anthropic, OpenAI, Google or Apple. Claude is a trademark of Anthropic. ChatGPT is a trademark of OpenAI. Google Play is a trademark of Google LLC. When Vital has a Google Play listing, use Google's own badge from its badge page, unmodified.